Can a Good Website Get you More Leads?
As a business owner, you know that fresh leads coming into your business are what keep the lights on. You might have a website, but are not getting as many leads from it as you would like.
How can you improve your website so that you get more leads coming into your business each month?
First it is important to understand why your website design might be hurting your business, how a better design can help, and what your site needs to be successful.
It is also vital to know how finding the right website development company can make all the difference in improving your lead generation efforts.
How Bad Design Hurts Lead Generation
Poorly designed or optimized sites leave a bad impression on your visitors and potential customers. If your site looks dated, renders slowly, or is hard to navigate, this is an easy way to be sure that people will click away from it.
Studies show that you have about 15 seconds to capture a person’s attention once they land on your website. 1
Slow loading times, poor design, or too many options can confuse a visitor and make them feel like your website is not the answer to the problem they are trying to solve.
Many business owners bootstrap the web design process by doing it themselves or using a basic template site instead of acquiring professional web design services.
While this is understandable in the early stages of a startup, it may very well be hurting a site’s ability to generate as many leads for the business as possible.
How Good Design Helps Lead Generation
On the opposite end of the spectrum, well designed websites do exactly what is best for the visitor and the business the site represents.
Fast load times, sharp design, and a specific purpose for each page can quickly convert visitors into leads that can then be guided towards the end goal of working with your business.
The way your site looks is a customer’s first impression of the level of service that your company offers. It is almost like how your business is dressed online.
Do you want it to convey the look of a freshly pressed suit or a dirty tee shirt and sweatpants?
To give your website the professional appearance and image it deserves, you will want to work with a solid web design agency for optimal results.
What You Need
For your site to be effective, it needs 3 things: clean & responsive design, simple copy, and lead generation forms.
1. Clean & Responsive Design
Your site should have a modern look. Too many businesses have websites that look like they are from the 90s and while that may be fun for nostalgia, it is terrible for converting visitors to leads. Clean and simple pages that don’t have too many options are a great concept to start with.
Make sure you have a web host that renders your pages quickly. When people were still using dial-up internet, web pages were expected to load slowly. Now with everyone using broadband and high speed smartphones, customers want information and they want it fast.
Finally, make sure that your web design is responsive. That means that it loads in a format that is optimized to the device that is accessing it. It should look as clean and readable on an iPhone or Android as it does on a desktop computer.
With 4 out of 5 smartphone users shopping on their phones 2 , your website should make it easy for customers to find you on their mobile devices.
2. Simple Copy
Your site should be simple to understand. If you have a plumbing business, then your pages should convey that you can fix broken pipes and install running water.
By spelling out exactly what it is your business does, the people that visit it will know that you can help them with their problems.
This is accomplished by providing value in the form of information. Blog posts can be great for answering common questions your customers may have. Maybe you have videos to provide even more valuable info.
By answering questions and demonstrating expertise in your field, this builds trust with your visitors and makes them want to do business with you.
Using web development services to make your site design better while adding content and copy to show prospects you know your stuff is a great idea for your lead gen efforts.
At the end of your content you can give calls to action for your customers to sign up or call you for more.
3. Lead Generation Forms
It is a smart practice to have lead generation forms placed strategically around your website.
Depending on your business, it may make sense to have your phone number prominently displayed at the top of each page to encourage visitors to call your office to speak with someone directly.
It is also a good idea to display email collection forms where your visitors can enter their name and email for more information. A good digital marketing agency can help you with this.
This way you can build a database of leads that you can send information, offer discounts, or run promotions.
Most importantly, this allows your business to regularly find its way into your prospects’ email and be seen more often. Companies that nurture their leads through emails like this see 50% more sales ready leads than their non-nurturing counterparts at a 33% lower cost. 3
Don’t you want higher sales while spending less money?
What To Do Next
Now that you know what you need, it is time to take action and get the right web development company to help you make it happen.
A good web design company can help facilitate the changes to your web site to increase the number of leads generated each month.
You are looking for a company that delivers professional website services and understands how to build a site optimized to deliver results to a business.
If you have read this far, then you have found the right online marketing agency to help you with all your web design needs.
RBD is an agency that understands the modern needs of business owners. We can help you with designing and building a website that you can be proud represents your business.
If you are underwhelmed by your current web design or you have been unhappy with the work of another website design company, we can help!
RBD offers website design services geared to help your business get more traffic, leads, and sales. They were even listed as a Top 20 Digital Marketing Agency Of 2019 That Won't Break The Bank
Contact us today and let’s talk about how we can help you grow!